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IBCOM YEAR II / III - [LITERATURE] Consumer Behaviour and Marketing Action (cm2072)

IBCOM YEAR II / III - [LITERATURE] Consumer Behaviour and Marketing Action (cm2072)

Summary of all the compulsory literature of the course Consumer Behaviour and Marketing Action (CM2072), which is an elective provided by the International Bachelor of Communication and Media. Includes chapters 1-5, 8-10 of Solomon's book 'Consumer Behavior: Buying, Having and Being' (12th edition), and all the articles from the authors: Dijksterhuis et al., Huizenga et al., Lammers, Holland et al., Till et al., Greenwald et al., Schlachter & Rolf, Rambaran et al., Siero & Doosje, Aghakhani & Main, and Lapierre.

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- IBCoM (International Bachelor Communication & Media) graduate at Erasmus University Rotterdam (EUR)
- Studying MSc UvA BA (Business Administration): Digital Marketing at University of Amsterdam (UvA)

+ notes of certain subjects at highschool (DUTCH/VWO/E&M)

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IBCOM - CONSUMER BEHAVIOUR and MARKETING ACTION KIT
$ 13.01 $ 16.27 20% discount In winkelwagentje
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Subjects of International Bachelor Communication & Media - Erasmus Universiteit Rotterdam

More International Bachelor Communication & Media ›

communication as a social force communication ethics communication technologies and their impacts consumer behaviour and marketing action influencer marketing intercultural communication international and global communication international bachelor communication & media media systems in comparative perspective qualitative methods in media and communication social media marketing More International Bachelor Communication & Media ›

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